Our Story

Life fluctuates. Your clothing doesn't have to.

Sotela is a clothing company based out of Los Angeles that creates wardrobe staples for modern women. The heart of Sotela is to restore women's relationship to themselves by the clothes that they wear, and to celebrate the strength and resilience of the female body. 

Our Mission

A body-positive clothing brand and community that celebrates women in all their forms.

Sotela's pieces are forgiving and accentuate your natural beauty. Our sizing focuses on fit instead of labeling; we never use the words small, medium, or large. We champion body appreciation and celebrate strength and resilience through our Everyday Woman Community

We use eco-friendly fabrics that have minimal environmental impacts such as tencel and modal. The versatility of our pieces allow for prolonged use and all of our packaging, stationery, and marketing materials are printed on recycled paper. We hand-make every piece from start to finish in our California studio. 

Our Values

Body Positivity | Inspiring women to feel good about themselves. Female connection is a driving force in what we do.

Positive Impact | we are dreamers and campaigners. Change markers and advocates. Movers and shakers that are at our best when we are helping the world.

Humanity | We are not willing to compromise people for things. We're an ethically made brand without sweatshop labor, and treat our team as equal partners and collaborators.

Environment | Promoting ethical brands is not only a fashion decision, it's a lifestyle decision. We believe there's a responsible way to create products that doesn't harm the planet.

Our Vision

Our vision is a world where women are celebrated regardless of size and shape.

Our Story

My name is Hanna and I'm the founder and designer of Sotela. I started Sotela in 2016 after dreaming of an ethical clothing line that would fit my changing body. The majority of my clothing was too tight and made me feel uncomfortable and I woke up every day dreading my morning routine of staring at my closet with nothing to wear.

That made me think about how often other women experience the same frustrating routine of trying to something that fits. Women's bodies change all the time— we get bloated, pregnant, lose weight, gain weight— but the fit of our clothes doesn't often reflect that physical reality. 

This is why I created Sotela. I believe women should reach into their closets and have multiple pieces that will always fit, and better yet, make them feel beautiful. 

At the same time, I believe clothing should be ethically designed, sourced, and made. "Sotela" comes from the Spanish word "tela" which means "fabric". Spanish is my first language and I wanted to tie my heritage into our name. The "so" comes from "sew" and combined "Sew Fabric" speaks into our handmade, ethical design process.

Designed for women by women, Sotela's main goal is to empower you to develop a positive relationship with your clothing.



 Sotela's approach to sizing is a little different. Instead of using the conventional small, medium and large, we've decided to change our wording because we can! We want to keep things positive and simple. 


Based on the size guide above, measure yourself to see which size fits best. Each design is intended to have a relaxed fit. Under each product description, you will also find measurements for that item. 

Size 0 fits traditional sizes 0-2
Size 1 fits traditional sizes 2-6
Size 2 fits traditional sizes 8-10
Size 3 fits traditional sizes 12-14
Size 4 fits traditional sizes 14-16
If you have any questions, please email your measurements to hanna@sotela.co! 

Each product has photos of the women above! Use their measurements to see which is most similar to your body type. 

Save 10% on your first order when you join the Everyday Woman Community.